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This recipe for Valentine’s Day heart-shaped cinnamon rolls (also known as sweetheart cinnamon rolls) is quick, easy, and made entirely with pre-made cinnamon roll dough. They’re baked until golden brown, topped with pink frosting, and finished with festive Valentine’s sprinkles.

There’s nothing better than waking up to warm cinnamon rolls on Valentine’s Day, especially when they only take minutes to make. Using canned cinnamon rolls keeps things simple while still delivering that gooey, bakery-style texture everyone loves.

Since you are here and love Valentine recipes, check out this Valentine’s Day Frosted Sugar Cookies Recipe, these Easy Valentine’s Day Oreo Truffles, or these Valentine’s Day Oreo M&M’s Cookies.

Heart-shaped cinnamon roll with pink frosting and Valentine’s sprinkles held in hand

Why You’ll Love These?

Let’ Chit Chat! 

I make these heart-shaped cinnamon rolls every time we head over to Kyle’s family’s house around Valentine’s Day, they’re always a hit with the kids. Watching them carefully unroll each side of the dough and shape their own little hearts is honestly my favorite part.

It’s one of those recipes that feels special but doesn’t require much effort, which makes it perfect for busy mornings, family get-togethers, or a fun Valentine’s Day baking activity with kids.

Ingredients for Valentine’s Day heart shaped cinnamon rolls

Ingredients on the counter

Scroll down to the recipe card for exact measurements.

  • Canned cinnamon roll dough – Pillsbury Grands or regular rolls both work
  • Pink food coloring – for festive icing
  • Valentine’s sprinkles – optional but fun

(Butter, brown sugar, and cinnamon are already included in the roll dough.)

Stacked cinnamon rolls with pink frosting and soft centers

How to Make Heart-Shaped Cinnamon Rolls

  1. Preheat the oven according to the cinnamon roll package instructions. Line a pan with parchment paper.
  2. Open the can and gently unroll each cinnamon roll strip.
  3. Roll each end inward toward the center to create a heart shape, pinching the bottom to form the tip.
  1. Place cinnamon roll hearts on the pan, leaving space between each.
  2. Bake until golden brown, following package instructions.
  3. Tint the icing with pink food coloring, then spread or drizzle over warm rolls.
  4. Finish with Valentine’s sprinkles and serve warm.

Tips for Perfect Cinnamon Roll Hearts

  • Bake until just golden brown to keep centers soft and gooey
  • Don’t over-unroll the dough or it may tear
  • Leave a little space between rolls so they bake evenly

How to Store Leftover these Cinnamon Rolls

Place the leftover cinnamon rolls in an airtight container and store it in the fridge for up to 3 to 5 days.

Frosted heart-shaped cinnamon rolls with pink icing and Valentine’s sprinkles

Frequently asked questions – FAQ

Can I make these heart-shaped cinnamon rolls ahead of time?

Yes! You can shape the cinnamon roll hearts, cover them with plastic wrap, and refrigerate overnight. Bake fresh in the morning.

What cinnamon rolls work best?

Pillsbury cinnamon rolls work great, but any canned roll dough will do.

Can kids help make these?

Absolutely, this is a fun, hands-on recipe for kids. Shaping the hearts is easy and safe.

Can I use homemade cinnamon roll dough?

Yes! If making from scratch, roll the dough, cut into strips, and shape the same way.

Can I Freeze Leftover Cinnamon Roll Hearts?

Absolutely! You can freeze fully baked cinnamon rolls. After completely cooling to room temperature, tightly wrap each in plastic wrap and place in an airtight container or Ziploc bag. Label them with the date and keep them for up to one month.

How to Reheat Refrigerated Cinnamon Rolls

For a quick option, microwave the cinnamon rolls in 15-second intervals until warm (the icing will be hot). For the best texture, reheat them in the oven or air fryer on bake at 350°F for 5–10 minutes until soft and flaky again.

Close-up of heart-shaped cinnamon roll with pink frosting and sprinkles

What to Serve this Delicious Heart Shaped Cinnamon Rolls With

Frosted heart-shaped cinnamon rolls with pink icing and Valentine’s sprinkles
5 from 1 vote

Valentine’s Day Heart Shaped Cinnamon Rolls

Delicious heart-shaped cinnamon rolls for your sweetheart this holiday season!
Prep: 5 minutes
Cook: 20 minutes
Total: 25 minutes
Servings: 5 servings
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Ingredients  

  • 1 can of refrigerated cinnamon roll dough
  • Valentine’s Day sprinkles
  • Pink food coloring

Instructions 

  • Preheat your oven according to the instructions on the canned cinnamon roll package. It's usually 350F.
  • Open the cinnamon roll container then unroll each cinnamon roll gently.
    1 can of refrigerated cinnamon roll dough
  • Make the unrolled dough strips into the shape of a heart by hand by rolling both sides toward each other until they meet in the middle. Pinch the bottom of the heart together to create the tip and repeat the process with the rest of the cinnamon rolls.  Check the notes for the step by step photos.
  • Place the heart-shaped cinnamon rolls on a baking sheet, spaced apart.
  • Follow the baking instructions on the cinnamon roll package. The grands and the regular ones will both have different bake time.
  • Add pink food coloring into the icing and mix. Once baked, drizzle or spread the icing over the heart-shaped cinnamon rolls and sprinkle the top with valentine's day sprinkles!
    Valentine’s Day sprinkles, Pink food coloring
  • Allow them to cool slightly and serve warm. Enjoy your heart-shaped cinnamon rolls!

Notes

long strip of dough rolled outstrip of dough partially rolled from each sidedough fully rolled into the heart shaped

Nutrition information is automatically calculated, so should only be used as an approximation.

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About Chahinez Tabet Aoul

Chahinez Tabet Aoul is the recipe developer, photographer, and writer behind Lifestyle of a Foodie and Simple Copycat Recipes. Based in Las Vegas, Nevada, Chahinez is known for creating approachable, high-reward recipes that feel like they came straight from your favorite restaurant. Only easier, more fun, and made right a thome!

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